Re-thinking Your Buying Behavior: The Canvas Approach


Over the years we have worked with hundred of clients, helping them simplify their closets and find meaning in their expression of style. One of the stand-out biggest takeaways clients have after an outfitting session is how much they can do with what they already own. Sometimes it just takes cleaning out the clutter and focusing on what works and why.

This NY Times article about buying less has been buzzing the last few weeks online and supports  what we believe in at Canvas--Invest in the best quality you can afford and only buy what you really need and love. The result? You'll spend less time on shopping and returns and have more time to devote to living life!

Honest Talk: How Do You Buy?

Clothing regardless of whether you are a gal or guy carries with it a mix of emotions and triggers. Sometimes it can feel like a treat at the end of a long day to indulge in new shoes or a chore to find a new bathing suit for vacation. Being mindful of your purchase style will help keep you accountable so you can enjoy a shopping trip. 

Stylist Confessions

As a stylist I know this, but as a consumer it's something I can still struggle with. I am an extremely frugal shopper to the point of self denial. When I invest in a big ticket item, I can take a long time (years) to research the perfect mix of quality, price, and fit. I have a few accountability partners (including Megan) to keep me honest, not overthink, and actual enjoy a hard earned handbag or jacket.   - Kimberly

Over the years, I've found that I don't get the same spark of joy buying something for myself that I do when I am working with a client. As a result, I am always looking for those special pieces that I can't live without. When I can't find anything, I end up buying lots of basics like black shirts or denim to hold me over. If I need a quick fix after a stressful day, you can always find me in Sephora.   - Megan


Starving the "More is More" Mentality

Fashion is a landscape of abundance with new collections dropping four (or up to 12) times a year. Yet, many of us suffer from a scarcity perspective when shopping. We buy in bulk to save, live in fear that our favorite cut of denim will be discontinued, and stock up on basics "just in case."

At Canvas, we understand that it's easy to get seduced by stores and caught up in shopping. We believe that it is ok to treat yourself every now and then. However, our vision for clients is to have a curated wardrobe of items that are not only loved, but worn till they are threadbare. To help, we both have little check-ins that we like to ask clients in the dressing room: 

1. Do you want to wear this as soon as you get home? If not, you probably don't need it.

2. Is this better than anything similar that you already own? If not, let's wait for better.

3. Does this feel like an A+? If not, then let's find one that is.

ProTip: If you wouldn't buy it at regular price, don't buy it on sale. Everyone has their breaking point on value, but if you don't love something enough to justify its cost you MAY not value it enough

Be Realistic in Your Goal Setting


What works for one, does not work for all. While we love being streamlined and minimal, there are seasons in life. Not celebrating that or allowing yourself to make fashion mistakes (learnings) can create its own host of problems.

We recommend budgeting and setting healthy realistic goals. We encourage our clients to be proactive consumers which is why we take inventory, schedule seasonal shopping trips, and are intentional in our selections. By planning your purchases, you are set up for success and not as vulnerable to shiny marketing tactics.

By having less in your closet, you naturally are forced to be more resourceful with what you have. This is one lesson Megan and I learned while doing our July Capsule Challenge. We actually found it was more fun getting dressed when we had fewer options because it caused us to be more creative.

Do What's Right For You And Enjoy It!

At the end of the day, we want clothing and getting dressed to be something that is fun and inspiring for all of our clients, not stressful or frustrating. While you may not be ready to take the plunge and quit shopping for a year (neither are we), it is important to step back and look at what and how you are buying. Find small ways to make those purchases more meaningful and then watch how that starts to filter through to the rest of your life.

Stay Stylish,

Posted on January 23, 2018 and filed under Stylish Living, Capsule Dressing.