Posts tagged #Shop Local

SF Shop Guide: Essentials at Modern Citizen

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Megan and I always have our ears open for new brands and when they have a San Francisco connection, we are even more compelled to check them out. A few weeks ago I blogged about Everlane's new storefront in the Mission. It was so fun sharing some of my favorite picks from their collection, that when I heard about Modern Citizen I dragged Megan along to shop the store for our clients and blog readers. Our take? This may be your new destination for basics.

San Francisco Modern Utility Paired with Feminine Minimalism


This brand has been thoughtfully curated for a San Franciscan wardrobe but applies to anyone looking to freshen up their basics routine or add a modern feminine piece to their closet. Perhaps we have been living in the Bay Area too long, but finding a good quality $30 tee shirt (see here and here) with a flattering cut was refreshing. For certain pieces, we were giddy with happy sticker shock. The price points are sharp and the cotton and rayon blends are soft. From what we found they are still fine tuning their sizing consistency in certain pieces (we are tough critics). In chatting with the co-founder who happened to be manning the racks when we were shopping, most of the products are produced in China and a small number in LA. We would love to see that number flipped in the future but it also enables the reasonable pricing.

Accessories To Invest In

In addition to focusing on the key clothing pieces everyone should have in their wardrobe, Modern Citizen sells and manufactures a limited number of staple jewelry pieces that are 14 karate gold or sterling silver. If you are a jewelry minimalist who wants to invest a little more but not to the extent of fine jewelry, this is a great option to explore. Earrings range from $32 to $198. This fall tortoiseshell is having a moment so consider these hoops for a fashion statement or keep this simple and invest in this classic metal drop earring.

Hello August, Layer Us Up

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Last Fall I invested in the J.Crew Sweater Blazer (see the story here) and have been possibly "over-wearing" it this year as a light jacket. When I tried on Modern Citizen's long Sweater Coat cardigan in store I was smitten. Longer cardigans are back in vogue this fall and this $92 cardigan is a great steal staple.  The longer knee length and charcoal grey color transitions well from weekend to a casual office day. We paired the cardigan with the Brooke High Waisted Ponte Pants and the Lindy V-Neck tee for a sporty chic look.

Similar to my camel blazer, this item is dry clean only but if you take good care of it, it shouldn't require much upkeep. It's an acrylic, polyamide, and elastane blend so if you run warm during the day it might not be the best match for you. Modern Citizen does offer a lighter structured cardigan that hits at mid-thigh that could be a good alternative.

If you are looking for that Friday to Sunday outfit--consider Modern Citizen's Side Zip Cashmere Sweatshirt. This piece is as stylish as it is comfy. The hint of cashmere blended into the fabric makes it oh so soft and we love the side zipper that can be styled slightly open for warmer days. Pair it with light jeans or a fitted skirt now and enjoy it with work trousers or coated denim come fall/winter.

Stay Stylish,


Our Favorites:

Details:  Modern Citizen Side-Zip Sweater  $88,  Everlane Kick Crop Jean  $78, Cole Haan Pewter D'orsay Flats ( similar in silver  $68 on sale).

Details: Modern Citizen Side-Zip Sweater $88, Everlane Kick Crop Jean $78, Cole Haan Pewter D'orsay Flats (similar in silver $68 on sale).


Valentine's Day Prep: A Shopping Trip At The Ferry Building


Whether your sweetheart is a little one, your better half, your Galentines or yourself make sure you treat everyone right this year. Growing up Valentine's Day was a day to cherish and gift your loved ones with a surprise card, small token or sweet.  That's something I've continued into my adult life and frankly couldn't everyone benefit from a little more love and kindness these days??

Megan and I headed down to the SF Ferry Building to shop for some goodies that suit the personal style of all of our Valentines. We both love this San Francisco marketplace for it's fun mix of foodie delights and unique local gifts. Here is a list of some of our favorite shops in the Ferry Building --perfect for picking up a small a token of love.

Kimberly is wearing  Ann Taylor Loft Shift Dres s,  French Sole Flats , Zara Cropped Jacket (old staple)

Kimberly is wearing Ann Taylor Loft Shift Dress, French Sole Flats, Zara Cropped Jacket (old staple)

Meitte We love this storybook bakery that is every bit whimsical and it is sweet. In addition to baked goods, they import an amazing mix of specialty candies from across the globe. Not sure if sour puckers or raspberry drops are the best gift? Ask for a sample before you buy. Their chocolate sables (shortbread) are NOT to be missed!!

The Gardner Looking for the perfect note to say it all or a small trinket for a green thumb? We can't get enough of The Gardner's cheery selection of stylish small house wears and curated giftables.

Magnolia Bakery Love a good pastry, but can't handle the gluten? This is Megan's go to place to shop for something sweet and scrumptious.

Acme Bread If gluten isn't a concern and flavor is, you won't find a better place to buy a baguette or pan eppi to accompany a special meal. Make sure you swing by Cowgirl Creamery to finish off the spread with a locally made cheese like Red Hawk.

Stay Styish,






Shop Small Saturday: Our Favorite Spots


As many of our friends and clients know we are big supporters of shopping small and keeping local when you can.  This year we are continuing our support of keeping Thanksgiving for time with loved ones. Enjoy your holiday weekend and if you are feeling the draw to start shopping--stay local this Saturday!

Here is a list of our favorite places to shop local in Hayes Valley, just be sure to check with stores to see if they will be open special hours.

Stay Stylish,



Local Shops in Hayes Valley

Seldom Seen

  • 522 Octavia St, San Francisco, CA 94102
  • Urban Prep Boutique for men and women curated with fun pieces and beautiful jewelry


  • 541 Hayes St. San Francisco, CA 94102
  • Elegant and refined women's boutique that balanced urban with chic

Marine Layer

  • 498 Hayes St, San Francisco, CA 94102
  • Casual Cool California threads with a lived in feel

Welcome Stranger

  • 460 Gough St. San Francisco, CA 94102
  • High end menswear boutique specializing in high quality trendy pieces


  • 411 Hayes St. San Francisco, CA 94102
  • High end boutique specializing in that SF cool vibe

Amour Vert

  • 437 Hayes St, San Francisco, CA 94102
  • Eco conscious and French inspired soft knits and wovens


  • 541 Octavia St. San Francisco, CA
  • Find a unique local souvenir at this new addition to Hayes. The shop is curated with handmade California wares and jewelry from golden state artists.

Local Shops on Fillmore


  • 2119 Fillmore St, San Francisco, CA 94115
  • Inventive fresh styles with an ecletic urban edge

Heidi Says

  • 2426 Fillmore St, San Francisco, CA 94115
  • Upscale boutique with plenty of contemporary designers and jewelry

Freda Salvador

  • 2416 Fillmore St, San Francisco, CA 94115
  • Fashion-forward women's shoe shop showcasing a line of luxury, leather footwear crafted in Spain.