Is it the economy, the upcoming election, or world affairs that have this season's color palette looking a little serious?
What to Invest In Now
Believe it or not, we often notice the correlation between what is going on in stores with what is happening outside. Whether to speak to the buyer's mindset or find comfort in their own creations, designers have kept things simple in their chosen shades this season along with a hefty dose of nostalgic style.
In the upcoming week we will be breaking down the major trends for Fall 2016, but today we're shedding a little light on what colors you'll see in stores and which ones you should be investing in.
The Most Popular Shades of Fall 2016
What are the top shades designers have included in their Fall 2016 collections? This article from WWD gives a good overview of what Pantone colors designers invested in most.
Many of autumn's dusty shades have carried over from spring, so you will have more cross-over than usual and can readily repurpose key pieces for fall. The majority of the season's colors are grounded earth tones and neutrals--so think of these pieces as your non-black basics.
How Colors Are Chosen
Curious how fashion shades come to be? You may have heard of Pantone before, but this quick and informative video from NY Mag explains how colors are forecasted.
There is a lot more that goes into selecting trend colors than you may think. Each chosen color influences the design field as a whole. For example, Riverside blue, the top shade of the season may show up in your favorite t-shirt and tea cup this year.